As I've said before on this blog, I've got a Thinkpad but I'd prefer not to even boot the thing up but sometimes I have to. Anyway, in my concerted effort to keep that at a minimum I want all the SEO software I can get for the Apple.
I don't know about you, but the sheer amount of email I've been receiving from the marketing gurus over the last week or so pimping Brad Callens' new version of Keyword Elite had me paying close attention to see if a Mac version was included. Foiled Again - No Mac version.
Oh well - wtf - what's wrong with this picture?
- UPDATE - March 29th, 2010
In the Interest of keeping up with the latest developments in SEO Software for Mac, Brad Callen has now made a native version of Keyword Elite 2.0 for the Mac. Keyword Elite 2.0 for Mac OS X is Now Available....
I suppose the Market Samurai people love it, cause they are really the only game in town unless you do the Software As A Service option. Oh sure there are a couple of others but I prefer not to denigrate them here now, that's for another party!
The whole No-Mac-Version-Keyword-Elite-2.0 fiasco got me thinking today regarding the whole keyword-research thing to begin with!
I have realized for quite some time now that the majority of keyword research I do is done using the Google and Wordtracker free tools. There are lots of other free keyword research tools if you look around, but are they accurate? Any of them? Not for my money!
I am a crazy guy though, and I always break my own rules, so I bought Market Samurai. But I don't use it for keyword research.
Google and wordtracker is as good as it's going to get, but I wouldn't bet the farm on them, so you need to take the numbers, from everyone, with a truckload of salt.
The major reason I don't believe the numbers in any of these keyword research tools is because I've spent a considerable amount of money running PPC campaigns in Google and Yahoo.
My campaigns have all been about making money selling various products in the real world and believe me, it is not for the faint of heart or for anyone without the financial resources to fail. Risk is the order of the day!
My PPC activity made me realize - that in any of the various Adwords campaigns or Yahoo Search Campaigns I've run, the numbers obtained through the free research tools never show a reliable or even a predictable indication of traffic. It's actually scary when the reality strikes you!
So why would I want to buy a keyword research tool? If I want to know for sure, I could just run an Adwords campaign on the keyword and related keywords to find out what impressions get delivered. It only costs you when they are clicked so what the hell, why not. But you have to be very very careful.
It's not like I'm interested in getting a great quality score or converting the traffic into opt-ins or affiliate sales, I just want to KNOW what traffic is on the first results page for a given keyword. Simple stuff. If it costs ten bucks to find out the keywords you want to develop are junk, it's worth it. You might find a diamond in all that rubble!
If I'm already in the market and have a website, landing page, mini-site, blog or whatever, I'll find out the potential of the keywords I have chosen and I can then adjust them accordingly. It's about the only way I know to find out for sure what approximate traffic there is for a particular keyword in a search engine.
But there is one more way, and I use it every day, to find out which keywords I should chase.
I'll get to it in my next post - but...
In the meantime, if you want to buy Brad Callens' new Keyword Research Software, check out Keyword Elite 2.0 vs Google Adwords Keyword Estimation Tool.
and Paul isn't impressed - I’m Already Pissed Off With Keyword Elite 2.
But just remember, It is not The Best SEO Software For Mac cause it doesn't work on a Mac! Duh!
Jim
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